The Kin Hotel

Branding / Merch Design / Art Direction / AI

During my recent trip to Japan, I stayed in capsule hotels on my adventures outside of Tokyo and I was struck by the abandoned spaces scattered throughout the country, particularly the raw concrete structures that have been reclaimed by nature. These hauntingly beautiful spaces inspired me to come up with this idea. Japan is the land of minimalism and perfection. I tried to interpret this in my design. With that I combined the rugged beauty of nature with the comfort of modern living.

To bring my concept to life, I utilised a combination of AI-generated conceptual images and developed a cohesive brand identity. To complement the raw concrete aesthetic, I incorporated bold accents of red - a nod to the iconic red stairways commonly found throughout Tokyo.

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